Then you can evaluate them and decide if you want their business However, that’s not most people’s strategy. Give people an idea of what it is that I do and if people think I’m interesting they’ll come to me. Right? And you say clearly, “my strategy is trawling.” I’m going to put my name out there. You drag your net through the ocean and then you pull it in. The trawling strategy, which is you drag yourself through the ocean. It could be, “We’re going to take advantage of every opportunistic joint venture or alliance we can do as part of our business initi…. Paul: Well, your strategy could be opportunistic strategy. But you’re saying opportunistic could be, also, an element of your strategy. But if that wasn’t your strategy - someone comes along, it’s a joint venture opportunity, it not necessarily within your scope or purview but you say, “Hey, this sounds “hot.” I’ll do that. Let’s do that.” So unless your strategy is one to hang your hat out there and say, “I’ll look at joint venture opportunities as they arise.” That might have been your strategy. Strategy’s Biggest Secret approaches you about a joint venture opportunity and you say, “Hey, this is cool. So there wasn’t anything very strategic about that. Circumstances arise and there’s something there and a great client, a great potential client gets in touch with you. Explain and define what you think the differences are. I’m just going to take advantage of opportunities as they arise.”Īnd the biggest distinction, I think, is not between strategy and tactics, but between strategy and opportunism.
Now some people say, “Well, I don’t really have a strategy. And how you achieve that vision is your strategy. So you can add all sorts of things on top that.įrom an operational standpoint a vision is the decision you make about how you want your business to be in the future. To me, it’s very simple, a vision is how you want your business to be in the future. And people really try to define what the heck a vision is. So you have a vision of where you want your business to go. So in other words, to me, there’s a cascade of ideas.
Strategy is the choices you make about how to deploy your resources, and the choices you make about tactics – which tactics to select, and how you use them to achieve your overriding end. So how do you define it? Paul: Ok, It’s my turn. It’s like the overriding, it’s the overriding command position that defines, drives, aligns, controls and adjust monitors everything else the business does. And I don’t mean when you sell it, or retire or when go bankrupt but when you get to the point of being in the zone, like in concert pitch. Strategy’s Biggest Secret and what mechanisms it’s trying to do it for and what it’s supposed to look like at the end. It’s the definition not just of your business model or your business purpose but what your purpose is trying to do and why. Strategy to me is the overarching, guiding force that the whole business is constantly moving through and to. Strategy’s Biggest Secret Paul: This is supposed to be you sort of interviewing me, but I’m going to start by asking you to define as succinctly as possible what you think you mean by strategy. “ Strategy’s Biggest Secret” “Super-Strategists” Jay Abraham and Paul Lemberg on Strategy and Its Profit and Business Growth Implications on YOUR Business.
The moral of the story is, don't sign up for any of his programs unless you intend to stay for the duration.Another in a series of special reports on the power of strategy from Jay Abraham… I told him by fax and email a couple of months into it that I would send back the materials and I only participated in two of the weekly phone calls, but that didn't matter, I was billed anyway. Therefore, I ended up paying $6000 for something I didn't even participate in. He "teaches" customer satisfaction as a big thing in your business practices with integrity, but apparently this doesn't apply to him personally. It apparently didn't matter that life happens and that people change their minds (or any of the circumstances behind my decision). She said that because I hadn't requested to be removed during the first month "trial period" I w(by then it was 2 months into it)I would have to pay. He didn't personally respond but his assistant did. I sent a fax and an email to Jay requesting to be removed from the group. After a couple of months I found that I wasn't really getting any benefit from it and my time was better spent otherwise.
I was sent some cd's and dvd's that I was supposed to watch to be able to participate in weekly phone calls. I signed up for Jay's program believing it would benefit me financially in my small business.